September 17, 2008

Grapevine, San Francisco

Starting from scratch is never easy. But somewhere in between getting a few rolls developed in a Market Street Walgreens and turning another chance encounter on Maiden Lane into an impromptu shoot someone started paying attention. In a recent entry SF Bay Style ( put us on and, from one Bay Area cultural showcase to another, it's good to know that our support for the city as a prominent international fashion hub is shared by many. Needless to say, we were honored. On another note of exposure we were also recently featured on the Brooklyn Circus ( lifestyle blog. This bi-coastal site and store are all about progressive fashion on all sides of the wardrobe so you can imagine how we felt right at home with the feature. We want to give a shot out to the crew at the Circus for putting our passion under the microscope for a minute. Appreciated. In a slightly older but nonetheless honorable mention Ezra was featured last month on the Love Crusader ( for the now infamous Street Peeper shot (Yep, the red pants). The Love Crusader is a blog geared towards the appreciation of "art, music, culture, and most of all LOVE." Thanks to Milah B. for the drop. In the midst of our grassroots effort, the Gauge has taken on a life of its own. Whether attributed to word of mouth or the perpetual "spider web" nature of the net, we couldn't be happier to announce that we're just starting to scratch the surface.

September 12, 2008

6th Floor... Meet Billy Bragman, Barneys San Francisco

The Individual...Kelvin Malone of Modern Appealing Clothing

Today I stopped by Barneys San Francisco to check out the new fall collection for Thom Browne. I love how he uses a 1,2,3 system rather than the Short,Reg,Long. The cut of his coat is extremely short, but he still manages to make it a 3 button suit. Usually I shoot in the streets but today I ran into a gentleman by the name of Kelvin Malone. I have to say that his style is like no other.It is very forward but still has hits of tradition. I asked him what was the maximum number of ties that he has ever put on. He replied "6". Check him out at Modern Appealing Clothing here in San Francisco.