December 26, 2008

Black Fleece x Polo Sport...Meet the Young San Francisco

5 inch Cuff...Meet Cesar, San Francisco

A Good Fit...San Francisco

December 20, 2008

TF SPRING 09...MEET THE FIRE

Double RL...Meet John, San Francisco

Young Hearts...Meet Nick and Estanisla, San Francisco

December 4, 2008

San Francisco Meet Rubix from The Brooklyn Circus

ANA

Man of Good Taste...Meet Eugene, San Francisco

November 24, 2008

Those Pants...San Francisco Meet Amanda M Dorward

Thank you again for the photo Amanda.

Colors in Fall...Meet Mr. and Mrs. Greene, San Francisco

November 23, 2008

On the Run...Meet Alexis, San Francisco

November 15, 2008

Dressed to the Nines...Meet Jonathan Lai, San Francisco

Everything about Jonathan's suit is so right. I love how he brings such a classic look with a kick of modern twist to it. I wasn't able to ask him if the suit was MTM, but it looks like it was made for him. It's been a long time since I've seen someone pressed so well. I've been working on a list of "The 10 Essentials of a Man's Wardrobe" The iron is definitely on that list. A mans best friend should be his iron. Johnathan definitely shows that.

November 12, 2008

You put me on, so I put you on... Meet Hiro of TRUE San Francisco

Many of you know me when I was big into streetwear. I still am but more so for the shoes. TRUE is one of the original city boutiques that started off the hype. Till this day I still consider them family. Check Hiro out and the rest of the crew over at the TRUE store on Haight street.

Downtown..Meet Loma Pongmee, San Francisco

November 5, 2008

San Francisco Meet Meg Leiter

November 4, 2008

A New Day

Emelie Ivansson

October 30, 2008

FIDM...Meet Timineet Branagan, San Francisco

October 28, 2008

At Ellis...Meet Chaz Schaad, San Francisco

Jasmin

October 27, 2008

Timeless...

Dylan Crittenden has been on the Gauge a few times now. Dylan’s style is to be described in one word “English.” Many of you know him from working at The Cable Car clothing store. As of right now Dylan is in Scotland working on a degree in Psychology. I found these photos and thought I would put them up even though he is no longer here in San Francisco. I love how just being 18 years old Dylan has captured a style that is timeless. Pay attention…

Meet Cathy Post of Ralph Lauren, San Francisco

October 19, 2008

Summer in October...Lindsey Pischel, San Francisco

October 18, 2008

All American...Meet Nick and Mackenna Waterhouse

October 14, 2008

Patterns...Meet Dr. Alisa Burgess-Blajwas, San Francisco

October 12, 2008

DC SHOES, INC...Meet Keith Marzo, San Francisco

October 9, 2008

The Lullaby...Meet Bird, San Francisco

AT BRITEX...

At the Square... Meet Alexandria, San Francisco

October 4, 2008

Market Street, San Francisco

October 1, 2008

Fire on the Street...Meet Ashley Green Otto

Academy of Art...Meet Monica Avila, San Francisco

Cafe Claude...Meet Barbara Jefferson, San Francisco

Frenchie...Meet Maud Rousseau, San Francisco

Thank You Chelsea

Herringbone...Meet Maria Parada, San Francisco

September 27, 2008

Meet De Shaune' Elder, San Francisco

Meet Sarah Baker, San Francisco

September 26, 2008

Velvet...Meet Domenico Vacca, San Francisco

domenicovacca.com

September 24, 2008

Me and Mr. Elquist

September 20, 2008

Meet Susan Jean Zemsky, San Francisco

Fire on the Street....Kelvin Malone, San Francisco

Off to Scotland...Goodbye Dylan Crittenden

Hayes Valley... The Oxford...San Francisco

September 18, 2008

The Knit Tie, San Francisco

Meet the guys from FENDI San Francisco

September 17, 2008

Grapevine, San Francisco

Starting from scratch is never easy. But somewhere in between getting a few rolls developed in a Market Street Walgreens and turning another chance encounter on Maiden Lane into an impromptu shoot someone started paying attention. In a recent entry SF Bay Style (www.sfbaystyle.com) put us on and, from one Bay Area cultural showcase to another, it's good to know that our support for the city as a prominent international fashion hub is shared by many. Needless to say, we were honored. On another note of exposure we were also recently featured on the Brooklyn Circus (www.thebkcircus.com) lifestyle blog. This bi-coastal site and store are all about progressive fashion on all sides of the wardrobe so you can imagine how we felt right at home with the feature. We want to give a shot out to the crew at the Circus for putting our passion under the microscope for a minute. Appreciated. In a slightly older but nonetheless honorable mention Ezra was featured last month on the Love Crusader (www.lovecrusader7.blogspot.com) for the now infamous Street Peeper shot (Yep, the red pants). The Love Crusader is a blog geared towards the appreciation of "art, music, culture, and most of all LOVE." Thanks to Milah B. for the drop. In the midst of our grassroots effort, the Gauge has taken on a life of its own. Whether attributed to word of mouth or the perpetual "spider web" nature of the net, we couldn't be happier to announce that we're just starting to scratch the surface.

September 15, 2008

Viet...San Francisco

September 12, 2008

6th Floor... Meet Billy Bragman, Barneys San Francisco